Episode 9

S12 E9 The Art of Audience Discovery: Finding Your Future Fans

  1. “Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.” Alex Borstein
  2. Become a person worth watching by clearing space for your ideal future audience and viewers to join you on your journey. 
  3. It’s time to get really comfortable with the idea that your future viewers are ready and waiting for you to show up and share your specific brand of expertise with them.
  4. Explore several types of viewers who could follow and engage with your TV Talk Show. Notice how you feel about choosing one particular type of viewer or audience. 
  5. [TAKE ACTION]  Write your feelings … Are they feelings of fear? Scarcity? Confusion? Anxiety? Or feelings of confidence and excitement?


Remember, if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.


MEET THE HOSTS

Declan Oceguera

International TV Producer & Talk Show Host, Visionary Media Institute Founder 

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call. 

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

Transcript

Donna Kunde

::

Play

Hello, world. You're listening to the business podcasting Made Easy series on the number one global business talking news network on the Internet, IBGR International Business Growth Radio. Welcome to another episode of the TV Talk Show Formula, where you get a roadmap to elevate your authority and expand your visibility with a TV talk show that you're proud of. I'm Donna Kunde, co founder of the IBGR Network global Radio Authority and podcast expert and the producer of over 14,000 podcasts.

Declan Oceguera

::

Play

And I'm Declan Oceguera, and some people know me as rich TV producer, international TV talk show host, and my TV talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to be seen and heard with their own purpose driven message. And we are your hosts for this 13 week journey. Before we jump into this episode, remember that if you want direct live support from us or for your TV talk show, then contact us today at tvtalkshowformula.info. And this week, we're walking through an easy to follow, proven, plug and play way to get your TV talk show done 13 minutes at a time in just 13 weeks. So follow the formula each week and welcome to the show.

Donna Kunde

::

Play

Welcome to the show. This is it. Oh, I shouldn't sing. This is week three of 13. Our focus over the next four episodes is to unlock your message by activating your magnetic attraction with every word. In this episode nine, your future audience getting ready. Really specific is important, but not yet. That's our focus. Then in episode ten is about defining your audience now, especially if you're just getting started, into episode eleven, consciously choosing your future audience based on your purpose and passion. And then episode twelve, pay attention to who's following you and connect with more viewers faster. This is coming on the heels of week two, where we had discussed you and your inner TV talk show critic. You are better than you think. So you can go back to episode five and listen to how to Identify your Inner TV Talk Show critic. That's super important. Then episode six, how to make friends with your TV Talk Show critic. Episode seven how to update your inner TV talk show critic and then episode eight, your confident TV talk show persona. So if you missed any of those episodes, you can go back and listen again. Or you might just want to listen again.

Declan Oceguera

::

Play

That's what I was going to say. Just might want to listen again.

Donna Kunde

::

Play

Because it is it's more powerful. The more you listen, the more you absorb, the more time you put into this thought process, the better. And we're on week two and we're still inside the mind. I promise you we're going to get to the cameras and the lights and all that other stuff, but it's the important foundation. You can design your house and start building on top, but if you don't have a good foundation. It's going to be like The Three Little Pigs, where slow your house down. We don't want your house down.

Declan Oceguera

::

Play

Right.

Donna Kunde

::

Play

No bueno. So today's episode, your future audience. Getting really specific is important, but not yet. That makes it season twelve, episode nine. How do we want to start this one?

Declan Oceguera

::

Play

Well, as they all know, at this point, we like quotes.

Donna Kunde

::

Play

We do, we like quotes.

Declan Oceguera

::

Play

So we are going to start with this from Alex Borstein. And it's never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you. So you're not creating videos or creating your show to just try to fit the target audience. You want to come from that place of your authenticity, and like we've been saying all along, from that place of purpose. Right. This is why we had to do that pre work, so that that attracts the people that are in alignment with it. Alignment with this, right.

Donna Kunde

::

Play

Yeah. And really, this episode, why are we doing this? It's because to become a person worth watching, we need to clear space for our ideal future audience and viewers to join us on the journey. So this is about clearing space. Declan, you and I have talked about this, and we're in agreement about how many of our clients, when we say, choose a target audience, there's resistance. You can't put me in a box. Don't pigeonhole me. Like all these things that go or the confusion of, well, how do I pick one? Who do I know? Really, the first step to what this whole episode is about is just clearing space for the idea that your people are there.

Declan Oceguera

::

Play

What does clearing space say? More about that. What does that mean?

Donna Kunde

::

Play

It means allowing the idea that there are people waiting to hear your voice and your message. And when you are specific enough, you'll be like a magnet. You'll be attracting them. But if you're vaguely specific, generally specific, this vagueness to your messaging, they don't have enough to grasp onto.

Declan Oceguera

::

Play

I think it's also clearing space is if you're not specific and you're saying, well, I'm for everyone, I help everyone, what I do is applicable to every person on the planet. People say this to us. Right. We hear these things, then there's no space for enough of the people who really are meant for you, and you mentally, actually are not able to have the space to figure out who you actually are speaking to. So I think there's a lot of levels to this clearing space concept, right?

Donna Kunde

::

Play

Yeah, absolutely. And what we need to know is it's really time to get comfortable with the idea that your viewers, your future viewers are ready, they're waiting, and they want you to show up and share your specific brand of expertise with them. I can tell you, Declan, I just had this thought this morning, just this morning about my journey, right? Yeah, exactly. Hot out of my mind. Because I thought about when I first started in the coaching space and I coached anyone and then I was like, well, life coaching really isn't for me. And so then I started coaching business owners and I felt really comfortable with that. And now I'm a podcast coach. And I was thinking, well, how did I get to be a podcast coach from business coaching? But really, podcasting is a business. So I just recently, over the last couple of years, as I got into the radio podcast space niche even further to become a podcast coach and not just a business coach. And so I was specific as a business coach and I got good at what I did and I resonated and had clients. And now I'm getting even more specific. So it's just this idea that you can pick someone and you can continue to get even clearer as you go.

Declan Oceguera

::

Play

Yes. Even what I hear you saying as well is on the journey of being a service provider, being of service to others, sometimes we switch our point of focus and the target market will change. So from one area like business coaching to podcasting. Yes, it's still a business, but not every business owner, even though they should, not every business owner is going to have a podcast.

Donna Kunde

::

Play

Right, right. I was just going to say, Anne, I'm not just any podcast coach. I coach business owners to create business podcasts.

Declan Oceguera

::

Play

Yes. And business owners who want to make a big impact in the world. It's really specific. But that all started with you creating space for that to happen over time.

Donna Kunde

::

Play

Just starting somewhere, I picked where I thought I wanted to go and I started with my messaging and then people started resonating. And so it's this idea that you want to get specific, you want to allow that. Notice the resistance that might be showing up as you explore, because we're asking you to explore several different types of viewers who could follow engage with you and your TV talk show. And just notice how you feel about choosing one particular type of viewer or audience. And a lot of times there could be some anxiety with that. This is step three. Along the way, make sure you subscribe to the show@tvtalkshowformula.com and at any point in time, if you want support from us for your TV talk show, contact us today at tvtalkshowformula.info and we'd be happy to explore further. But just going back to noticing how you feel when I had mentioned that to you, like, oh wow, yeah, noticing how you feel. What else do you want to say about that before we get into the take action?

Declan Oceguera

::

Play

Well, I think it's so important to pay attention to what's happening in your body. Right. That's what we're talking about. Like how you feel you're having these sensations. There might be a certain demographic, a certain type of person that you really want to reach out to, that you think that's your ideal client. Yes. All right. How does that feel in your body? Right. And there might be an audience that other people this has happened to me, you should do this because they need you. And I'm like, well, and I've tried that, and it wasn't the fear. It wasn't in alignment. Right. And I ended up wasting some time. And you learn from these mistakes. So we're trying to save you guys time from making too many mistakes along the way, although mistakes are valuable because we get better from that. But if you listen to your intuition and to your gut as you think about the different categories of people that you could serve and who you think might want what you have, your body, your intuition is going to give you signals. Please. And some might be like some might be like yes, excitement. Some might be neutral. And so this is what we're asking you to do, is think about the different if you're one of the people who's saying, I want to help everyone, well, who is everyone? How could you put them into subcategories? We want you to do that. Right. Who are these different buckets of people you could be helping? And write about how you feel and notice is there fear, scarcity that's a good one. Confusion, anxiety, or confidence? Excitement turns you on, lights you up. Really important before we go deeper into what we have to share with you that you have done this piece of work yeah.

Donna Kunde

::

Play

Just notice how you feel about choosing. You don't even have to choose. How do you feel about choosing? Because I get a lot of resistance that don't put me in a box. We're not putting you in a box. We just want you to think about if you could choose, how do you feel about that idea and write those feelings down, because we're going to pick that up again in the next episode. Episode ten. We have to wrap up this one now, Declan. This is episode nine. Your future audience. Getting really specific is important, but not yet. Just get used to that idea that you are going to get specific. And you're listening on the iBGR radio network. I'm donna cundy.

Declan Oceguera

::

Play

I'm Declan Oceguera. And thanks for listening.

Donna Kunde

::

Play

We'll be back shortly. I will say.

About the Podcast

Show artwork for TV Talk Show Formula
TV Talk Show Formula
Join us on a 13-week journey to create a high-quality TV talk show that showcases your unique talents, attracts your ideal clients, and establishes your authority in your industry with the TV Talk Show Formula.

About your hosts

Profile picture for Donna Kunde

Donna Kunde

Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 775,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Profile picture for Declan Oceguera

Declan Oceguera

Declan Oceguera
International TV Producer & Talk Show Host, Visionary Media Institute Founder

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show.

Ready to learn how to launch your own TV Talk Show? Contact Declan today at http://tvtalkshowformula.info for an exploration call!